ARS by Aishwarya Ray Sarkar ek aisi brand hai jo Indian heritage aur modern elegance ka perfect blend hai. Naval officer ke ghar paida hui Aishwarya ke liye saree sirf ek outfit nahi, balki ek emotion thi — ek kahani, ek yaad, aur ek pehchaan. Main bade hote hue uniform aur saree ke beech hi zindagi dekhti rahi. Papa ek naval officer the, jinke discipline aur duty ka asar mere bachpan ka rhythm ban gaya. Mummy ek school teacher thi — unke liye saree unki daily grace aur zimme