Special Feature: Aishwarya Ray Sarkar – Tradition Ko Modern Touch Dene Wali Designer Ki Kahani

ARS by Aishwarya Ray Sarkar ek aisi brand hai jo Indian heritage aur modern elegance ka perfect blend hai. Naval officer ke ghar paida hui Aishwarya ke liye saree sirf ek outfit nahi, balki ek emotion thi — ek kahani, ek yaad, aur ek pehchaan.

Main bade hote hue uniform aur saree ke beech hi zindagi dekhti rahi. Papa ek naval officer the, jinke discipline aur duty ka asar mere bachpan ka rhythm ban gaya. Mummy ek school teacher thi — unke liye saree unki daily grace aur zimmedari ka expression tha. Nani, ek army officer ki wife, apni saree ko apna armour samajhti thi — pride aur elegance dono ka symbol.

Har naye posting ke saath unke wardrobe mein naye sheheron ke kapde, textures aur designs shamil hote gaye. Un sarees ne mujhe India ke textiles aur unki stories se milaya. Dheere-dheere meri fascination ek deeper love mein badal gayi — ek aisi feeling jo roots se connect karti hai.

Stylist ke roop mein kaam karte hue maine fashion ke practical aur creative dono sides ko samjha. Camera ke peeche aur real life dono mein kapdon ka essence kaise jeeta hai, usne meri aesthetics ko aur refine kiya.

Yahi experience lekar maine ARS (Aishwarya Ray Sarkar) ko banaya — ek tribute un sarees ko jo generations se humari identity ka hissa rahi hain. Har collection Indian textile heritage ko modern design ke saath celebrate karta hai — timeless, graceful aur easy-to-style pieces ke through.

ARS ke liye, tradition sirf pehnawa nahi hai — yeh ek feeling hai jise hum har roz apne saath le ja sakte hain, modern life ke comfort aur pride ke saath.